Duo Communications, LLC.

Portfolio

Art of FlowersArt of Flowers

Background

Owners Kathy Herdrich and Steve Taras opened Art of Flowers to bring floral design classes to everyone. Art of Flowers classes provide the opportunity for amateur floral designers to learn how to create top-quality floral arrangements from professionals in a working floral studio.

The problem

When Art of Flowers came to Duo Communications, it was a new business concept in Raleigh, and few people had attended the classes. Art of Flowers needed to spread the word about itself and the exciting workshops it offers for all ages.

The solution

Duo Communications set out to craft a detailed communications strategy that included message development, media relations, community outreach and paid media tactics to help Art of Flowers reach its goals.

The results

Art of Flowers' Super Bowl, Valentine's Day classes and prom corsage and boutonniere classes were featured in stories in the Raleigh News & Observer as well as the newspaper's daily retail blog. The prom corsage and boutonniere class was also included in a feature photo in the News & Observer.

Triangle Home Improvement, a local home improvement magazine, included the company's classes as featured events in its monthly calendars.

Art of Flowers was featured in the January/February edition of NC Signature magazine. In addition, Southern Living Magazine featured Art of Flowers in its September 2009 issue.

Attendance at Art of Flowers improved at a steady rate and new and existing customers mentioned seeing the company in the local newspaper. The company is working to maintain the momentum begun through its initial media relations efforts.

 


North Carolina Arts in ActionNorth Carolina Arts in Action

Background

North Carolina Arts in Action (NC-AIA) is a community-based nonprofit organization based in Chapel Hill that works to transform the lives of children through the art of dance. The organization uses dance as a catalyst to help engage children and the community to participate in the arts.

The problem

NC-AIA came to Duo Communications seeking help promoting an event where several of the NC-AIA dancers from Rashkis Elementary School in Chapel Hill would be performing at the annual Chapel Hill-Carrboro City School System's Back to School Convocation.

The solution

NC-AIA was just one of many performances and speakers participating at the convocation that day. Duo Communications had to develop a media strategy that positioned NC-AIA as an innovative organization that promotes discipline, self-esteem and a desire to excel among its young participants.

The results

The performance was covered by the Chapel Hill Herald and the Chapel Hill News. Both newspapers featured full-color photographs of the performance on their front page, above the fold the next day.

As a result of its earned media efforts, out of all the performances and speakers at the convocation, NC-AIA was the organization that received front page coverage of their participation at the event. The Chapel Hill News called the children's performance "nearly flawless."